AI Coaching
Platform

ROLE‍Product Strategist/researcher
TEAM‍Product Manager, Product analyst, Front End Engineer
DURATION 6 Months
Status V1

BACKGROUND

MPATH aims to revolutionize life coaching by making it accessible, affordable, and personalized through AI, addressing the gap in tailored, on-demand coaching solutions

By significantly reducing costs and enhancing accessibility, mPath offers scalable, personalized coaching services that deepen user engagement and improve overall well-being.


Market Research (insights)

Studies on the mental health crisis, such as the increasing rates of loneliness and mental health issues in the U.S.Analysis of the traditional coaching market, including pricing structures and service limitations.

USER RESEARChSurveys and Questionnaires
‍Interviews
Focus Groups
Ethnographic Research
Competitive Analysis

User Interviews and Surveys (insights)

Direct feedback from 250 potential users on their needs, preferences, and pain points regarding coaching and mental health support.
Surveys were conducted to understand user attitudes towards AI-driven solutions and their willingness to adopt such technologies.


Competitive Analysis (insights)

Examination of existing coaching platforms and their offerings, including traditional one-on-one coaching and emerging AI-based solutions.
Identification of gaps in the market that mPath can address through its hybrid model.
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iIndustry Reports (insights)

Reports from organizations like the International Coaching Federation and iPEC providing data on the growth and trends in the coaching industry.
Studies highlighting the economic and social impacts of mental health issues and the need for scalable solutions.

User Personas

By understanding user needs and preferences, we can design tailored solutions that deliver value, improve engagement, and create impactful experiences.

solution direction

Key features include:

KEY FEATURE 1

Live Coaching Sessions
Effortlessly book one-on-one live coaching sessions with human coaches, ensuring flexibility and convenience for users to align their sessions with their schedules.

KEY FEATURE 2

AI-Powered Personalization
An intelligent AI memory system that retains user data and interactions, enabling deeply personalized coaching experiences that evolve over time and foster stronger connections.

KEY FEATURE 3

24/7 Text and Voice Chat
Continuous engagement through AI-initiated prompts and responses, available anytime to support users.

KEY FEATURE 4

Asynchronous Video Messages
Personalized video messages delivered by AI video clones, extending the coaching experience beyond live sessions.

🔒 NDA Protected Project

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